Lowe’s Feature Icon Redesign
Brand Identity, Environmental Design
Illustrator, Photoshop, InDesign
Summer 2025
Working alongside the Lowe’s Companies Store Signage team, I redesigned the Lowe’s Feature Icons system and base design. The newly proposed style keeps up with current market trends, including competitor icon designs, and increases legibility within the feature icons while maintaining the existing Lowe’s Companies brand identity.
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![Proposed New Design on Rug Cards]()
Proposed new design on rug cards, compared to current design on card behind
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![New Design on Ceiling Fan Cards]()
Comparison of the current feature icon design (left) and the proposed feature icon design (right)
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![Comparison of current and proposed design]()
Comparison of the current feature icon design (left) and the proposed feature icon design (right)
